The ancient vedas of India, the oldest texts in the world, describe Auṁ as the sacred syllable, the primordial sound, the sound of the universe, and the seed sound that created the whole universe from vibration. We chant Auṁ to tune ourselves into our true centered self, so we can attract all that is meant for us and our life. It’s all about authenticity, the more we can let go of the things that we have accumulated, the beliefs that have negatively affected our voice, like v